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Viagra boosts feeling of love

Impotence drugs such as Viagra may do more than help men physically have sex — they may also boost levels of a hormone linked with feelings of love, US researchers reported on Thursday.

Viagra, known generically as sildenafil, raised levels of the hormone oxytocin in rats, the team at the University of Wisconsin-Madison said in a report published in the Journal of Physiology.

This hormone is involved in nursing and childbirth but also in orgasm and feelings of sexual pleasure.

And it seems Viagra and related drugs act on the part of the brain that controls release of oxytocin, said Wisconsin physiology professor Meyer Jackson.

Courtesy - Reuters

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