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You can still drive away Maruti for low price

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Looking at demand for cars in India has slowed down this year, India’s biggest car maker, Maruti Udyog Ltd , has extended discounts on vehicles to boost sales in the fiercely competitive market, its managing director said on Thursday, but it is squeezing margins.

rates while a stronger rupee has put exports under pressure, making companies offer discounts to lure customers and retain market share
.
The company is facing cut-throat competition as many firms are keen to expand market share even if the margins are thin.

Maruti, 54.2 percent owned by Japan’s Suzuki Motor Corp, offered discounts on several models including its best-selling Esteem sedan and Alto in August, which helped boost domestic sales by 27 percent over the same month a year earlier.

Managing Director Jagdish Khattar said the discounts would be offered up to Sept. 15.
Maruti, which has nearly half the Indian market, offered discounts up to $743 on many of its vehicles last month and ran a similar offer in June.

Agencies

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