Zen Estilo is the Leader of Indonesian auto market

Maruti-Suzuki’s compact car Zen Estilo has shaken the Indonesian market. Within three months of its launch, it has become the largest selling car with a staggering market share of 65-70%.

MSL had launched Zen Estilo in Indonesia in May this year and has already exported 5,500 units so far. The car is priced around $10,000.

According to Economic Times report, Maruti-Suzuki has raced ahead Chery Automobile’s QQ, Atos from Hyundai Motors and Kia Motors’ Picanto to emerge as the largest selling compact car in the Indonesian Market. QQ is the second largest selling car with 12% market share, followed by Picanto with 8% and Atos with 6%.

Maruti-Suzuki Ltd (MSL) managing director Jagdish Khattar told ET, “The consistent demand for Zen Estilo comes from its ‘Tall Boy’ design. It resembles a mini-SUV, which are in great demand in Philippines. We already have a 12,000-units strong order from our distributor, PT Indomobil Suzuki International, for this fiscal.”

Courtesy - ET