Chandamama set to come back
The management of Chennai-based Chandamama, the children’s magazine which has catered to three generations since Independence, is working on a four-pronged strategy to revive the 60-year-old storybook to its former glory.
As per agency reports, Bought over by Mumbai-based IT company Geodesic Information Systems this March, Chandamama India first plans to fix its print edition by recruiting the right people for the job, going online by uploading all its content on the Internet, making the online edition a portal and the one safe place for your child, and finally striking alliance with the media, other story-tellers, animation houses and mobile firms to distribute its content.
Not only that, the management is also in the process of creating a “story cell” to write scripts for producers and directors which can then be rendered into full-length animation movies and TV serials.
Agency
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