SaReGaMaPa breaks KBC record

SaReGaMaPa Challenge 2007, the music talent-search show on Zee TV, has earned the channel close to Rs 120 crore from advertisements and sponsors for its 26 episodes.

According to a Business Standard report, This could well be the highest revenue per episode collected by a reality show in the history of Indian television. It has even left behind the third run of Kaun Banega Crorepati, anchored by Shah Rukh Khan on Star Plus, which made around Rs 200 crore in 52 episodes.

SaReGaMaPa has already helped Zee TV, the flagship channel of the Subhash Chandra-promoted Zee Telefilms, narrow the gap with general entertainment channels.

The show is learnt to be contributing nearly 6 per cent of Zee TV’s total advertising revenues. Zee TV is believed to have sold 10-seconds slots of the final episode which was telecast on Saturday prime time for Rs 300,000-350,000. Almost 80 per cent of the commercial time for SaReGaMaPa Challenge 2007 was pre-sold in the range of Rs 140,000-170,000 per slot, the report says.