Meet Nazariya
Nazariya means perspective.
It reflects our belief that jewellery isn’t just something you wear — it becomes part of how you see yourself, express yourself, and move through life.
That jewellery should feel personal, wearable, and refreshing for today’s jewellery lovers.
Nazariya is a Singapore-based fine jewellery brand bringing together thoughtful design, quality materials, and colourful gemstones to create modern, everyday pieces — designed to be worn, lived in, and loved over time.
Nazariya is designed in Singapore and crafted by generationally skilled artisans in India, where fine jewellery craftsmanship has been passed down through decades.
Each piece is made with care, precision, and attention to detail.
We often get asked if we have a physical store.
At the moment, Nazariya is experienced online — through our website — and in person through private studio appointments.
You can schedule an appointment to try on your favourite pieces at our studio:
📍 51 Normanton Park, Singapore 117281
To arrange a visit or speak with us directly, reach out anytime on WhatsApp — we’d love to welcome you.
We also participate in popular fairs and pop-ups in Singapore. Follow us on Instagram for all the details on our upcoming pop-ups!
Our Materials & Care
We work with 9k solid gold, 18k gold vermeil, and 925 sterling silver with rhodium plating, paired with either natural or lab-grown gemstones.
Each Nazariya piece is thoughtfully designed to balance beauty, durability, accessibility, and everyday wearability. The exact materials used are always clearly listed on each product page.
At Nazariya, we believe real gold jewellery should fit into everyday life — not just special occasions.
We chose 9k solid gold because it sits in the sweet spot of fine jewellery. It contains enough pure gold to be truly valuable, while being stronger and more durable than higher-karat gold, making it better suited for frequent, everyday wear.
9k gold is the kind of gold you can live in. Pieces you reach for often. Pieces you’re not afraid to wear on repeat.
It also allows us to create solid gold designs that feel modern and lasting, without pushing them into traditional fine-jewellery price points.
Because when jewellery is worn more, loved more, and lived in more — its real value only grows.
18k gold vermeil is a high-quality jewellery finish made using real 18k gold bonded over hallmarked 925 sterling silver.
Unlike flash plating or standard 1-micron gold plating — which use very thin layers of gold over non-precious base metals like brass or steel — vermeil is crafted on a solid silver base with significantly thicker gold coverage (2.5 microns or more). This makes it far more durable, longer-lasting, and better suited for everyday wear.
We love gold vermeil because it lets us create what Nazariya stands for:
Real luxury for every day.
Jewellery made with real gold and real silver, designed to be worn often, enjoyed freely, and lived in — not saved away for special occasions.
925 sterling silver means the piece is made using 92.5% pure silver, blended with a small amount of other metals to give it the strength needed for everyday jewellery.
At Nazariya, our sterling silver is finished with rhodium plating — a precious metal from the platinum family. This adds a layer of protection that makes the jewellery brighter, more resistant to tarnishing, and more durable for regular wear.
Rhodium also gives silver a smooth, mirror-like finish, helping pieces keep their shine longer and making them easier to care for.
At Nazariya, we work with both natural gemstones and lab-grown gemstones because they each bring something special to how we design.
Our lab-grown gemstones — mainly lab-grown diamonds and lab-grown sapphires — are not synthetic or imitation stones. They have the same chemical, physical, and optical properties as their natural counterparts. The difference lies only in how they are formed.
Using lab-grown stones allows us to create designs that offer greater accessibility and consistency, and helps us keep many pieces more approachable in price, especially where natural diamonds and sapphires can become significantly expensive.
Alongside this, we use natural gemstones for their unique beauty, natural colour variation, radiance, and the way each stone reflects light. These stones allow us to bring depth, individuality, and organic character into our collections.
By working with both, we’re able to design jewellery that is colourful, expressive, and modern, while giving you the freedom to choose what feels right for you.
All fine jewellery can naturally show signs of wear over time — especially when worn often.
At Nazariya, we use solid gold, gold vermeil, and rhodium-plated sterling silver because they are all designed for durability. What this means in everyday life:
- 9k solid gold does not tarnish. Over time, it may develop fine surface marks from wear and tear or lighten, which can be polished to restore shine.
- 18k gold vermeil does not tarnish like base-metal jewellery, but with frequent wear, the gold layer may gradually lighten to reflect the silver below, especially in high-contact areas.
- 925 sterling silver with rhodium plating is more resistant to tarnishing, but over time the rhodium layer may slowly wear, after which the silver underneath can naturally oxidise.
Exposure to moisture, sweat, perfumes, lotions, and chemicals can speed up these changes. With wiping dry your jewellery after any of these, the pieces will retain their beauty for a long time.
Every Nazariya piece comes with a polishing cloth, and we also offer replating and care services at a minimal cost, so your jewellery can continue to be worn and loved over time.
Nazariya jewellery is made using solid gold, gold vermeil over sterling silver, and rhodium-plated 925 sterling silver — materials that are generally well-tolerated and suitable for sensitive skin.
We do not use brass or other harsh base metals in our jewellery, and our pieces are designed to be skin-friendly and comfortable for everyday wear.
That said, skin sensitivities can vary from person to person. If you have particularly sensitive skin, we recommend avoiding direct contact with perfumes, lotions, and chemicals, and removing jewellery if any irritation occurs.
If you ever have concerns before purchasing, you’re always welcome to reach out to us — we’re happy to help guide you to the right piece.
Nazariya jewellery is designed to fit into everyday life — made with materials chosen for regular wear, durability, and ease.
That said, all fine jewellery lasts best with a little mindful care.
Your jewellery can be worn day to day, and many customers comfortably wear their pieces while showering. However, frequent exposure to chlorine, salt, and chemicals and perfumes can gradually affect the finish of any jewellery over time.
To keep your jewellery looking its best with everyday wear:
- Avoid direct contact with perfumes and chemicals - Apply beauty products first, then put your jewellery on.
- Wipe after wear - Gently clean your pieces with the polishing cloth provided to remove oils and residue.
- Store it thoughtfully - Keep your jewellery in a dry place, ideally in its original Nazariya pouch.
- Be mindful of impact - All Nazariya jewellery features gemstones. Avoid hard knocks or impact to ensure stones remain secure over time.
With simple care, your Nazariya pieces will continue to shine beautifully.
And if your jewellery ever needs a refresh, we offer professional cleaning, replating, and repair services at a minimal cost.
Gifting & Personalization
Every Nazariya order arrives in our signature packaging, thoughtfully designed to be kept, reused, and gifted.
Your jewellery will come beautifully presented, making it ready to gift — whether you’re choosing something for someone special or for yourself.
By default, no pricing is ever included in the packaging. Your invoice is sent digitally via email after you place your order.
Every Nazariya piece comes with a Nazariya note card as part of our standard packaging.
It’s designed for you to write a message to yourself — a little reminder of what this piece means to you.
And if you’re gifting, we’re happy to write a note on your behalf and include it with your order.
You can add your message at checkout, and we’ll place it inside the package with care.
No pricing is ever included.
If you’d like help crafting your message, feel free to reach out to us — we’re always happy to help.
Always.
Whether you’re celebrating someone special or choosing something meaningful, we’re here to help you find a piece that feels right.
If you’d like support with styles, ideas, or recommendations, just reach out — we’re always happy to help.
Some Nazariya styles can be personalised in thoughtful ways — such as through gemstone selections, colour palettes, or material finishes, depending on the piece.
While we don’t create bespoke designs from scratch, we are often able to offer flexibility within our existing designs.
If you have something specific in mind, you’re always welcome to reach out to us — we’ll be happy to let you know what’s possible.
Yes, definitely! Whether you’re building your first Nazariya stack, adding to what you already own, or styling a piece for everyday wear or a special moment, we’re always happy to help.
You can reach out to us for support with pairing pieces, layering, building a stack, or choosing something that fits your personal style.
Just message us, and we’ll help you style it your way.
Sizing
Some Nazariya pieces are designed in standard, easy-to-wear sizes, while others are offered in multiple size options, depending on the style.
Our general sizing guidelines are:
Bracelets
Our standard bracelet size is 6.5 inches, designed to comfortably fit most wrists between 5.5–6.5 inches.
Many bracelet styles also include 0.5–1 inch extensions, which are always mentioned on each product page.
Necklaces
Our standard necklace length is adjustable between 14.5–15.5 inches, with some styles available in longer adjustable lengths such as 16–18 inches.
Rings
Most Nazariya rings are offered in US sizes 6, 7, or 8, which are clearly listed on the product pages.
Earrings
Because fit and scale can vary by design, we recommend referring to the worn images on each product page to get the best sense of size and how each piece looks when styled.
All sizing details are always clearly mentioned on individual product pages. And if you’re ever unsure, you’re welcome to reach out — we’re happy to help.
We understand that sizing can sometimes be tricky when shopping online.
If the wrong size is selected for a piece where sizing was chosen, we offer a one-time size exchange within 7 calendar days of receiving your order, provided the jewellery is unworn, unused, and returned in its original packaging.
This applies to styles where multiple sizes are available. Pieces designed in one standard size are not eligible for size exchanges.
If you’re unsure about sizing before placing your order, you’re always welcome to reach out — we’re happy to help you choose the right fit.
Yes. All Nazariya designs can be pre-ordered or made to order in custom sizes.
If you’re looking for a size that isn’t listed on the product page, or need a more specific fit, you’re welcome to reach out to us before placing your order. We’ll be happy to guide you on custom sizing, timelines, and next steps.
This allows us to make sure your piece is crafted to fit you comfortably and beautifully.
Orders & Packaging
Nazariya orders can be placed directly through our website.
Once your order is placed, you’ll receive a confirmation email with your order details. Your piece is then prepared for dispatch, carefully packaged, and arranged for delivery.
Some Nazariya designs may be available for pre-order or made to order, in which case timelines are clearly mentioned on the product page or shared before confirmation.
If you’d prefer to experience the jewellery in person, you can also book an appointment at our studio to view and try on pieces from your wishlist, and make a purchase directly.
A large number of Nazariya pieces are held in limited ready stock, while others are available on a pre-order or made-to-order basis, depending on the design.
For pieces that are ready, orders are prepared and dispatched shortly after confirmation.
For made-to-order or pre-order styles, each piece is crafted especially for you. In these cases, the estimated timelines are always clearly mentioned on the product page or shared with you before your order is confirmed.
Every Nazariya order arrives in our signature reusable wristlet bag, thoughtfully designed to feel special, functional, and easy to keep.
Inside, you’ll find:
- Your jewellery, placed in a Nazariya pouch
- A polishing cloth with a care guide
- A Nazariya note card
Our packaging is created to protect your jewellery, make gifting easy, and fit seamlessly into everyday storage and travel.
No pricing is ever included inside the package. Your invoice is sent to you digitally via email after your order is placed.
Shipping & Delivery
We currently offer delivery within Singapore.
For international shipping enquiries, please reach out to us directly via WhatsApp or Instagram DM.
For deliveries within Singapore, ready pieces usually arrive within 48-72 hours.
If you need something sooner for a special moment, you can reach out to us for same-day delivery at a nominal fee, and we’ll do our best to make it happen.
For pieces that are made to order, timelines vary by design.
Pre-orders of existing styles are typically ready within around 4 weeks, while personalised pieces may take 4–6 weeks to craft.
Wherever possible, exact timelines are always shared with you at the time of order.
We offer complimentary shipping within Singapore on all orders.
For international shipping possibilities and charges, you can reach out to us directly and we’ll be happy to assist.
For detailed information on delivery timelines, methods, and special cases, please refer to our Shipping Policy page.
Warranty, Returns & Repairs
Nazariya jewellery is crafted with care and quality materials. We offer a manufacturing warranty that covers manufacturing defects from the date your order is delivered:
- 2-year manufacturing warranty on 18k gold vermeil and 925 sterling silver pieces
- 5-year manufacturing warranty on 9k solid gold pieces
This warranty covers manufacturing defects only. It does not cover normal wear and tear, accidental damage, improper use, loss, or changes that naturally occur with everyday wear.
Full warranty terms are outlined in our Warranty, Returns & Repairs Policy.
Full-priced Nazariya pieces may be returned within 14 days of delivery, provided they are unworn, unused, and in brand-new condition, with all original packaging.
All returns and exchanges are subject to inspection.
Sale or discounted items, customised pieces, and made-to-order jewellery are not eligible for return or exchange.
Return and exchange shipping costs are borne by the customer, unless the return is due to an error on our part.
For styles where a size is selected, we offer a one-time size exchange within 7 calendar days of delivery, subject to the jewellery being unworn and returned in original condition and packaging.
This does not apply to pieces designed in a single standard size, or to customised or made-to-order jewellery.
Absolutely! Our jewellery is meant to be lived in everyday so it's only natural to want to renew the shine at some point.
We offer both repair and replating services so your jewellery can continue to be worn and loved over time.
All services are subject to assessment and are typically offered at a minimal service cost, depending on the piece and the work required.
If your order arrives damaged, defective, or incorrect, please notify us within 48 hours of delivery.
Once verified, we will arrange a suitable resolution — whether that is a repair, replacement, or refund — at no additional cost.
All detailed terms, conditions, timelines, and exclusions are available in our Warranty, Returns & Repairs Policy.