For those who see jewellery not just as something to wear, but as something that quietly reflects who they are becoming.
REFLECTIONS
Based in Singapore and crafted in India, Nazariya creates unique, accessible, everyday fine jewellery. Designed to be worn daily, and lived in, each piece becomes part of your story - simple, personal, and made to last.
“Since I was a young girl, jewellery has always been how I express myself. My love for it has been a constant emotion across places and phases of life.
And that’s the love I wanted to share with fellow jewellery lovers through Nazariya.”
HOW WE CREATE
Every Nazariya piece is rooted in Indian craftsmanship - shaped by generations of skill and a deep respect for detail. From the precise setting of gemstones to the delicate worksmanship in gold and silver, each piece is thoughtfully handcrafted by skilled artisans. Carrying tradition forward, into jewellery designed for today.
FROM THE FOUNDER
I was always drawn to the world of fashion - not through clothes, but through other little things. The sparkle of an earring. The soft jingle of bangles. The quiet confidence a necklace could bring. Those details stayed with me.
As my life and choices evolved, my relationship with jewellery did too. I found myself wanting pieces that felt more personal and expressive, but also made to last - jewellery I could wear every day, crafted with care, and gentle enough for sensitive skin.
When I moved to Singapore and began earning independently, the gap became clearer. Between luxury jewellery that felt out of reach, and fine jewellery that didn’t feel very “me,” there was little that spoke to modern jewellery lovers like myself.
Nazariya grew from that space - created for those who are looking for something more personal, more wearable, and more reflective of their everyday lives.
Nazariya (noun) Hindi/Urdu | nuh-zuh-ree-ya
PERSPECTIVE
Nazariya means perspective - a way of seeing yourself and the world a little differently. In many cultures, the first piece of jewellery placed on a child is a nazariya, or evil eye, believed to offer protection. We carry that idea forward. Each piece from Nazariya is a modern, personal version of that - rooted in culture, and made to hold meaning beyond beauty.
ARCHED WINDOW
As a symbol of perspective and the act of looking inward and outward
DRAGONFLY
As a symbol of change, evolution and self expression
PHASES OF THE MOON
As a symbol of phases of growth and evolution
